In the world of automotive industry, Volvo has long been synonymous with safety. From pioneering the three-point seatbelt to introducing advanced driving assistance systems, the Swedish automaker has consistently set the bar high when it comes to protecting drivers and passengers on the road.

Volvo’s commitment to safety goes beyond simply meeting regulatory standards – it is a core value that shapes every aspect of the brand’s design, engineering, and manufacturing processes. This dedication to safety has earned Volvo a reputation as a leader in automotive safety innovation, with numerous awards and accolades to back it up.

The Three Pillars of Volvo's Safety Philosophy

Volvo’s approach to safety is built on three key pillars: Prevent, Protect, and Mitigate. These pillars form the foundation of the brand’s safety philosophy and drive every decision and innovation that Volvo makes in the realm of safety.

1. Prevent

Prevention is at the heart of Volvo’s safety efforts. The brand’s advanced driver-assistance systems are designed to help drivers avoid accidents before they happen. Features such as lane-keeping assist, adaptive cruise control, and automatic emergency braking are all part of Volvo’s comprehensive suite of safety technologies that work together to prevent collisions and keep drivers safe on the road.

2. Protect

In the event of a collision, Volvo vehicles are engineered to protect occupants with a robust safety cage and intelligent restraint systems. The brand’s commitment to protecting passengers has led to innovations such as energy-absorbing seats, side-impact protection systems, and whiplash-prevention technology that minimize the risk of injury in a crash.

3. Mitigate

If a collision cannot be avoided, Volvo vehicles are equipped with technologies that mitigate the severity of impact and reduce the likelihood of injury. Features such as pedestrian detection, run-off road protection, and automatic braking in reverse help to minimize the damage caused by accidents and protect both occupants and vulnerable road users.

Setting the Standard for Automotive Safety

Volvo’s commitment to safety has not gone unnoticed. The brand consistently receives top safety ratings from organizations such as the Insurance Institute for Highway Safety (IIHS) and Euro NCAP, with many Volvo models earning the coveted Top Safety Pick+ designation.

But Volvo’s dedication to safety goes beyond just meeting industry standards – the brand is actively working to redefine what it means to be a safe car. Volvo’s ambitious goal is for no one to be killed or seriously injured in a new Volvo by the year 2020, a target that has driven the brand to innovate and push the boundaries of automotive safety.

Looking to the Future

As Volvo continues to push the envelope in safety innovation, the brand is set to introduce even more groundbreaking technologies in the coming years. From autonomous driving capabilities to advanced crash-avoidance systems, Volvo is committed to staying at the forefront of automotive safety and setting new standards for the industry.

With its unwavering dedication to safety and a track record of excellence in innovation, Volvo is truly redefining what it means to be a safe car. For drivers who prioritize safety above all else, Volvo is more than just a brand – it’s a promise of protection and peace of mind on the road.